Omnichannel campaign manager

Cet affichage d’emploi n’est plus actif

Mis à jour: December 21, 2022
Emplacement: London, ENG, United Kingdom
Identification d’emploi: 146331

Overview

This is an exciting opportunity for an entrepreneurially spirited individual who combines analytical skills with a passion for digital marketing. Joining one of the world’s leading healthcare communication agencies, the campaign manager should have relevant experience within a marketing environment, and a deep curiosity for how people behave online. 

You’ll be joining a growing team who are shaping how healthcare companies track, manage and optimise their marketing communications. As part of the central omni-channel team, you’ll be working alongside ultra-talented people, each of whom excels at the challenge of delivering exceptional results in every activity. You’ll have the opportunity to work across a wide range of different projects and to evolve products and services the team offers.

The three core areas on which this role will focus: 

  • Lead the design and delivery of omnichannel media campaigns across the EU communications business
  • Work with accounts across the business to support ongoing conversations and client requests with regards to media strategy and implementation
  • Help to grow Syneos’ EU omnichannel media strategy business by identifying organic growth opportunities and participating in external business development activity.

Responsibilities

  • Increase internal awareness of our omnichannel media planning function
  • Work with our external media buying partner on a day to day basis to manage ongoing campaigns
  • Quickly build and grow internal and external relationships
  • Working with the rest of the omnichannel team to help design the media components of broad omnichannel programmes / experience design projects.
  • With our Lead Analyst, help to define of measurement strategies for clients across omnichannel campaigns
  • Delivery of monthly and deep-dive reports, mining available channel and behavioural data to spot barriers to and opportunities for improved performance
  • Delivery of accurate, insightful and actionable analysis to clients
  • Hands on campaign management from initial set up to ongoing optimisation
  • Working with account teams to support global and country teams to design and implement omnichannel campaigns
  • Own and manage omnichannel media campaigns from end to end
  • Work directly with account and client teams to define media strategies for local and regional (Europe) programmes directed at both HCPs and patients
  • Maintain day to day client relationships on media focused accounts
  • Help to define appropriate measurement approaches for these campaigns, in terms of KPIs, reporting approach, etc
  • Work with the Lead Analyst to ensure appropriate tagging and reporting infrastructure is in place to track these metrics
  • Oversee the development of campaign materials, working with designers to ensure assets are produced to a high standard and to publishers’ specifications

Job Requirements

Core Knowledge, Skills and Abilities

  • Knowledge of the online media environment in terms of display, paid search, paid social programmatic
  • Ability to collaborate with clients to design appropriate media strategies (i.e. client consultation, workshops, write up of strategic deliverables)
  • Solution focused – suggesting ideas and recommendations to improve what we do, wherever relevant
  • Knowledge of paid social campaign management across Facebook, Instagram and LinkedIn
  • Familiarity with one or more of the following analytics tools: Google Analytics and Adobe Analytics
  • High level of competency manipulating data within Microsoft Excel; competent with Microsoft Office Suite (Word, PowerPoint, etc.)
  • Strong numerical and analytics abilities
  • A good understanding of digital marketing
  • Strong verbal and written communications skills
  • Comfortable working with a geographically distributed team, across different time zones

 

Desirable Knowledge, Skills and Abilities

  • Knowledge of the European healthcare media landscape, for example HCP and patient focused websites

 

Background and professional experience

  • An undergraduate degree is essential
  • 5+ years’ experience working in a digital marketing team / agency environment
  • Experience planning and managing workload to ensure the successful delivery of projects
  • Experience working on new and organic business development opportunities
  • Some previous experience within healthcare / nutrition would be beneficial but not essential

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