Omnichannel campaign manager

Overview

This is an exciting opportunity for an entrepreneurially spirited individual who combines analytical skills with a passion for digital marketing. Joining one of the world’s leading healthcare communication agencies, the campaign manager should have relevant experience within a marketing environment, and a deep curiosity for how people behave online. 

You’ll be joining a growing team who are shaping how healthcare companies track, manage and optimise their marketing communications. As part of the central omni-channel team, you’ll be working alongside ultra-talented people, each of whom excels at the challenge of delivering exceptional results in every activity. You’ll have the opportunity to work across a wide range of different projects and to evolve products and services the team offers.

The three core areas on which this role will focus: 

• Lead the design and delivery of omnichannel media campaigns across the EU communications business
• Work with accounts across the business to support ongoing conversations and client requests with regards to media strategy and implementation
• Help to grow Syneos’ EU omnichannel media strategy business by identifying organic growth opportunities and participating in external business development activity.

Responsibilities

• Increase internal awareness of our omnichannel media planning function
• Work with our external media buying partner on a day to day basis to manage ongoing campaigns
• Quickly build and grow internal and external relationships
• Working with the rest of the omnichannel team to help design the media components of broad omnichannel programmes / experience design projects.
• With our Lead Analyst, help to define of measurement strategies for clients across omnichannel campaigns
• Delivery of monthly and deep-dive reports, mining available channel and behavioural data to spot barriers to and opportunities for improved performance
• Delivery of accurate, insightful and actionable analysis to clients
• Hands on campaign management from initial set up to ongoing optimisation
• Working with account teams to support global and country teams to design and implement omnichannel campaigns

• Own and manage omnichannel media campaigns from end to end
• Work directly with account and client teams to define media strategies for local and regional (Europe) programmes directed at both HCPs and patients
• Maintain day to day client relationships on media focused accounts
• Help to define appropriate measurement approaches for these campaigns, in terms of KPIs, reporting approach, etc
• Work with the Lead Analyst to ensure appropriate tagging and reporting infrastructure is in place to track these metrics
• Oversee the development of campaign materials, working with designers to ensure assets are produced to a high standard and to publishers’ specifications

Job Requirements

Core Knowledge, Skills and Abilities

• Knowledge of the online media environment in terms of display, paid search, paid social programmatic
• Ability to collaborate with clients to design appropriate media strategies (i.e. client consultation, workshops, write up of strategic deliverables)
• Solution focused – suggesting ideas and recommendations to improve what we do, wherever relevant
• Knowledge of paid social campaign management across Facebook, Instagram and LinkedIn
• Familiarity with one or more of the following analytics tools: Google Analytics and Adobe Analytics
• High level of competency manipulating data within Microsoft Excel; competent with Microsoft Office Suite (Word, PowerPoint, etc.)
• Strong numerical and analytics abilities
• A good understanding of digital marketing
• Strong verbal and written communications skills
• Comfortable working with a geographically distributed team, across different time zones

Desirable Knowledge, Skills and Abilities

• Knowledge of the European healthcare media landscape, for example HCP and patient focused websites

Background and professional experience

• An undergraduate degree is essential
• 5+ years’ experience working in a digital marketing team / agency environment
• Experience planning and managing workload to ensure the successful delivery of projects
• Experience working on new and organic business development opportunities
• Some previous experience within healthcare / nutrition would be beneficial but not essential