Content Director

Mis à jour: October 12, 2022
Emplacement: Westerville, OH, United States
Identification d’emploi: 145168


You’re not like most writers. Math and numbers don’t scare you. In fact, you’re fascinated by what statistics and data can reveal. New insights. Different angles. Fresh material for storytelling. You like to tackle tough topics—medicine, economics, science—and convince others to see something in a new light. Which can only lead to one thing: we’d love to hire you.

 The Content Director will work with our managed markets team and is responsible for guiding and developing the product/service/brand information that bolsters the Creative Group’s conceptual ideas and creative executions.

At GSW we live for ideas that touch and change lives. They drive us; excite us; and inspire us to take healthcare to places it's never been. Our culture bustles with people who don't follow what's been done before—but instead, they lead—with passion, fearlessness, and a sense of humor. We believe we bring out the best in healthcare. Come and prove us right.


The Content Director is empowered and accountable to:

  • Collaborate with Account Services, Medical and Planning to ensure that creative teams have the content guidance and guardrails necessary to create (i.e., correct messages for a new project kickoff)
  • Act as a hands-on copywriter, developing new promotional ideas and content in collaboration with Design Directors, Creative Directors, and Brand Designers
  • Improve the viability of conceptual ideas with industry experience and product story telling
  • Create and/or champion new creative expressions derived from strategic, medical or creative exploration (i.e., new therapeutic class, ownable nomenclature, acronyms, etc.)
  • Partner with Creative Manager and Medical to determine the appropriate talent to task for projects across the Creative Group
  • Maintain the integrity of creative executions by shepherding and negotiating content through regulatory processes, tapping into medical expertise as needed
  • Attend market research as requested, specifically around promotional content and message development
  • Oversee, implement and be the keeper of copy brand mandatory for all brands within the Creative Group
  • Ensure that all Creative Group copywriters have firm grasp of referencing mechanics


Job Requirements

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we take into consideration transferrable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. 

  • Minimum of 7-10 years as writer in marketing and/or advertising industry   
  • Basic knowledge of medical/regulatory process in pharmaceutical marketing
  • Proficiency in critical software—primarily Microsoft Word
  • Ability to manage and delegate
  • Story Telling: Ability to think in abstract terms and translate clinical information into promotional stories; conversely, can use logic and reason to champion and defend new ideas
  • Understanding and Implementing Direction: Can understand creative direction based on objectives and executes creative work effectively. Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
  • Industry Application: Picks up on technical items quickly; is good at learning new industry, company, product, and/or technical knowledge developments of the client's business as well as the agency business; has the functional and technical knowledge and skills to do the job at a high level of accomplishment


GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 


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